Advertised vehicle payment includes $5,000 Government of Canada iZEV Program incentive. Government of Canada iZEV Program for qualifying transactions that meet Government eligibility criteria. The Canadian Government iZEV Program provides a government funded incentive towards the purchase or lease of new battery-electric, hydrogen fuel cell and plug-in hybrid electric vehicles including the Prius Prime. The federal incentive will be applied to eligible zero-emission vehicles in addition to any provincial zero-emission vehicle incentive offered.

Incentive amount if purchased – $5,000
Incentive amount over leased terms
12 months – $625
24 months – $1,250
36 months – $1,875
48 months+ – $2,500

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

In addition to the Canadian Government iZEV Program, provincial programs are also available in selected Atlantic provinces making the total rebate amount up to $10,000. To review the provincial program in your province, please visit the appropriate link below:
New Brunswick: https://www.nbpower.com/en/products-services/electric-vehicles/plug-in-nb/
Nova Scotia: https://evassist.ca/rebates/
PEI: https://www.princeedwardisland.ca/en/information/environment-energy-and-climate-action/electric-vehicle-incentive
Newfoundland: https://takechargenl.ca/evs/

†Limited time lease offer available through Toyota Financial Services, on approved credit. Representative lease offer based on a new and previously unregistered 2024 Prius Prime SE (ACAAUC A). 7.79% lease APR for 60 months. Bi-Weekly payment is $250.82 and includes $1,860 freight and PDI; $100 A/C charge; up to $999 retailer administration fee; as well as all other applicable fees, levies and duties (all of which may vary by retailer). 130 bi-weekly payments required. License; insurance; registration; and applicable taxes are extra. $0 down payment, lien registration fee (up to $98.00), lien registering agent fee (up to $4), $0 security deposit and first weekly payment due at lease inception. Total lease obligation is $32,606.76. 100,000 kilometre allowance; charge of $0.10/km for excess kilometres. Advertised offers applicable in Atlantic Canada only. Retailer may lease for less. Retailer order/trade may be necessary (but may not be available in all cases). Conditions apply. Offer ends September 30, 2024 and is subject to change or cancellation without notice. See your participating Atlantic Canada Toyota dealer or visit Toyota.ca for details.

‡Limited time finance offer available through Toyota Financial Services, on approved credit. Representative finance offer based on a new and previously unregistered 2024 Prius Prime SE (ACAAUC A). Selling price is $42,527 and includes $1,860 freight and PDI; $100 A/C charge; up to $999 retailer administration fee; as well as all other applicable fees, levies and duties (all of which may vary by retailer). License; insurance; registration; lien registration fee (up to $98.00), lien registering agent fee (up to $4), and applicable taxes are extra. $37,527.00 financed at 6.89% APR $341.62 bi-weekly with 130 bi-weekly payments required. $0 down payment and $0 security deposit required. Cost of borrowing is $6,883.64 for a total obligation of $44,410.64. Advertised offers applicable in Atlantic Canada only. Retailer may sell for less. Retailer order/trade may be necessary (but may not be available in all cases). Conditions apply. Offers ends September 30, 2024 and is subject to change or cancellation without notice. See your participating Atlantic Canada Toyota dealer or visit Toyota.ca for details

*Selling Price of a new and previously unregistered new and previously unregistered 2024 Prius Prime SE (ACAAUC A) is $42,527 and includes $1,860 freight and PDI; $100 A/C charge; up to $999 retailer administration fee; as well as all other applicable fees, levies and duties (all of which may vary by retailer). License; insurance; registration and applicable taxes are extra. Advertised offers applicable in Atlantic Canada only. Retailer may sell for less. Retailer order/trade may be necessary (but may not be available in all cases). Conditions apply. Offers ends September 30, 2024 and is subject to change or cancellation without notice. See your participating Atlantic Canada Toyota dealer or visit Toyota.ca for details